We are all looking for good deals. The word Free sticks out and then we get skeptical about it. We have had the experience of getting something for free and then a charge shows up on our credit card, we get five emails a week from the company, the shipping and handling is more than the item is worth, or it turns out to just be an ad. What is the quality of your free offerings?
When I started Burnside Dynamics, the only thing I had to sell was my knowledge. So I created a subscription program where companies paid me a flat fee for the year and their employees could ask me questions. Very few actually ever used it. Then one day someone called and asked me if they could ask me a question. She wasn't sure they were still under contract. That was the last day I ever offered the subscription program. As a trainer and a person who loves to solve problems, I thrive on questions and the challenge of finding the best answer.
If you have a question, call or email me and I will do my best to either answer it or point you to someone or some place where you can get the answer. If the answer would involve a training session, I will offer that to you at my training rates. Since I have been answering questions for free, I have increased my business substantially, solidified my credibility, and increased my network.
I also offer an e-booklet called Take the Pitfalls Out of PowerPoint. You can get it on my website at no monetary charge, but I do require a subscription to my free email newsletter (which you can unsubscribe at any time though I don't know why you would). This booklet has received many compliments and even helped one women complete her MBA project at the top of her class.
Give quality free whenever you can. The ROI on free can be amazing!
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